In this episode of Too Long Didn't Listen, we revisit some of the big questions from across the series. Saskhia Menendez explains why podcasting can still provide a space for honest, human conversations. Abi McNeil looks at why brands should think about podcasts as an extension of the communities they already have. Candace Wilson explains why every good podcast needs a clear north star.

Then Doug Downs tackles one of the most common problems he sees with new podcasters: making the show they want to make without thinking enough about the journey their listener is actually on.

And because it’s the finale, Josh gets one last recommendation in with Redemption Man, an audio documentary from Christopher Mitchell about the mysterious man who spent decades carrying a large white cross through West London before disappearing.

That’s season one done. Will there be a season two? We haven’t actually decided yet. So if you’d like us back, let us know. If you think we should go away forever, you can technically let us know that too.

Chapters:

00:00 - Intro

00:48 - Saskhia Menendez (Podcast Host, Innovator & Artist)

01:42 - Abi McNeil (Podcast Producer)

02:26 - Candace Wilson (Podcast Producer)

03:04 - Doug Downs (Founder of Stories and Strategies Podcast)

04:28 - A Podcast We Should All Listen To: Redemption Man

05:03 - Season One Outro

05:57 - Too Long Didn't Listen

Guests:

Saskhia Menendez - Podcast Host, Innovator & Artist

Abi McNeil - Podcast Producer

Candace Wilson - Podcast Producer

Doug Downs - Founder of Stories and Strategies Podcast

Podcast Recommended:

Redemption Man - Christopher Mitchell

In This Episode:

What podcasts can offer that other content can’t

Why brands should use podcasts to build on existing communities

What makes a good podcast

Why every podcast needs a clear north star

One of the most common mistakes new podcasters make

Why understanding your listener matters

How a real estate podcast succeeded by not talking about real estate

One final podcast recommendation

Whether Too Long Didn't Listen should come back for season two

About The Show:

Too Long Didn't Listen is a short-form podcast where podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.

Produced by Dubble Audio:

https://www.dubbleaudio.com/

Hosted by Josh Craggs.

Follow & Contact:

Instagram - Dubble Audio:

https://www.instagram.com/dubbleaudio/

Instagram - Too Long Didn't Listen:

https://www.instagram.com/tldlshow/

LinkedIn - Dubble Audio:

https://www.linkedin.com/company/dubble-audio/

We asked five podcasters and producers to recommend a podcast they think we should all listen to. And, to be fair, they came back with some very good answers.

In this episode of Too Long Didn't Listen, our guests raid their podcast libraries for the shows they genuinely love. There’s comedy from Faking Adulthood, meticulously crafted audio in WNYC’s 10 Things That Scare Me, investigations from Tortoise, true crime, history and some essential listening for anyone who actually makes podcasts for a living.

Some guests followed the brief and picked one. Others interpreted “a podcast” more as a starting point. We’re not complaining. It means more recommendations for you.

So, if you’ve finished your current podcast and are now staring blankly at your app waiting for something to happen, here you go.

Chapters:

00:00 - Intro

00:52 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices)

01:23 - Salman Ahad Khan (Executive Producer of More Muslim)

02:09 - Dee Safieh (Writer & Host of Switchblade Sisters Social Club & Britain Palestine Project)

02:53 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)

03:44 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)

03:56 - Outro

Guests:

Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices

Salman Ahad Khan - Executive Producer of More Muslim

Dee Safieh - Writer & Host of Switchblade Sisters Social Club & Britain Palestine Project

Katie Stokes - Host of Floating Space & Freelance Audio Producer

Kevyah Cardoso - Narrative Podcast Producer & Director at SomeSay

Podcasts Recommended:

Faking Adulthood with Rita B

https://podcasts.apple.com/gb/podcast/faking-adulthood/id1725725778

10 Things That Scare Me - WNYC

https://www.wnycstudios.org/podcasts/10-things-scare-me

Switchblade Sisters Social Club

https://podcasts.apple.com/gb/podcast/switchblade-sisters-social-club/id1700711556

Britain Palestine Project

https://britainpalestineproject.org/

Empire - William Dalrymple & Anita Anand

https://podcasts.apple.com/gb/podcast/empire/id1639561921

Murder Most Irish

https://podcasts.apple.com/gb/podcast/murder-most-irish/id1516362673

Search Engine - PJ Vogt

https://www.searchengine.show/

Who Trolled Amber? - Tortoise Investigates

https://podcasts.apple.com/gb/podcast/who-trolled-amber/id1745882010

Creation Myth

https://www.cbc.ca/listen/cbc-podcasts/2065-creation-myth

Shameless

https://shamelessmediaco.com/podcast/shameless/

Sound School with Rob Rosenthal – Transom

https://transom.org/topics/sound-school/

In This Episode:

Podcast recommendations from people who make podcasts

Comedy, true crime, history and investigative podcast recommendations

Great examples of podcast storytelling and sound design

Podcasts that might change how you see the internet

Essential listening for podcast producers

About The Show:

Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.

Produced by Dubble Audio:

https://www.dubbleaudio.com/

Hosted by Josh Craggs.

Follow & Contact:

Instagram - Dubble Audio:

https://www.instagram.com/dubbleaudio/

Instagram - Too Long Didn't Listen:

https://www.instagram.com/tldlshow/

LinkedIn - Dubble Audio:

https://www.linkedin.com/company/dubble-audio/

We asked five podcasters, producers and editors whether video is essential for podcast success, or whether audio is still enough.

In this episode of Too Long Didn't Listen, five podcast creators share their take on one of podcasting's biggest debates. Some believe video is invaluable for discoverability and social media. Others argue it should only exist when it genuinely improves the experience, not because an algorithm says so.

Not everyone agrees, though. One guest compares podcast video to a music video: great when it adds something, unnecessary when it doesn't. Another reminds us that many podcast listeners are driving, cooking or cleaning, making audio the format that matters most. Whether you're launching your first show or deciding if video is worth the investment, this episode will help you make the right decision for your podcast.

Chapters:

00:00 - Intro

00:35 - Abi McNeil (Podcast Producer)

01:27 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)

02:34 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)

03:57 - Adrian Bradley (Freelance Podcast Producer & Consultant)

04:26 - Candace Wilson (Founder of Your Podcast Producer Limited)

05:17 - Outro

Guests:

Abi McNeil – Podcast Producer

Kevyah Cardoso – Narrative Podcast Producer & Director at SomeSay

Katie Stokes – Host of Floating Space & Freelance Audio Producer

Adrian Bradley – Freelance Podcast Producer & Consultant https://www.linkedin.com/in/adrian-bradley-5b8b1779/

Candace Wilson – Founder of Your Podcast Producer Limited

In This Episode:

• Does a podcast really need video?
• When video helps podcast discoverability
• Why social clips matter more than full video episodes
• The extra cost and work involved in video podcasts
• When audio is still the better format
• How to decide if video is right for your audience

About The Show:

Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.

Produced by Dubble Audio: https://www.dubbleaudio.com/

Hosted by Josh Craggs.

Follow & Contact

Instagram: @dubbleaudio @toolongdidntlisten

LinkedIn: Dubble Audio

FOLLOW TLDL: https://tldl.dubbleaudio.com/show

What is the ideal podcast length? We asked five experienced podcasters and producers to find out.

In this episode of Too Long Didn't Listen, five podcast creators share their advice on how long a podcast episode should be. Some prefer podcasts between 30 and 45 minutes because they fit naturally into commutes, exercise and everyday routines. Others argue that aiming for a specific episode length misses the point entirely.

Instead, podcast length should be determined by your audience, your content and whether the episode is still interesting. One guest argues that every minute should earn its place, while another warns against adding filler just to reach an arbitrary runtime. From audience retention and listener habits to production capacity and editing costs, this episode explores how to find the right podcast length for your show.

Chapters:

00:00 - Intro

00:37 - Katie Stokes

01:36 - Dee Safieh

02:27 - Adrian Bradley (Freelance Podcast Producer & Consultant)

02:56 - Elsie Escobar (Community Manager at Captivate)

03:52 - Candace Wilson (Founder of Your Podcast Producer Limited)

04:51 - Outro

Guests:

Katie Stokes - Host of Floating Space & Freelance Audio Producer

Dee Safieh - Writer & host of Switchblade Sisters Social Club

Adrian Bradley - Freelance Podcast Producer & Consultant

Elsie Escobar - Community Manager at Captivate

Candace Wilson - Founder of Your Podcast Producer Limited

In This Episode:

How long should a podcast be?

What is the ideal podcast episode length?

Why podcast length should depend on your audience

How audience retention can help determine episode length

Why you shouldn't add filler to make a podcast longer

When to cut a podcast episode shorter

How podcast length affects production and editing costs

Why sustainable podcast production matters

About The Show:

Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.

Produced by Dubble Audio 👉 https://www.dubbleaudio.com/

Hosted by Josh Craggs.

Follow & Contact

Instagram: @dubbleaudio @toolongdidntlisten

LinkedIn: Dubble Audio

#podcasting #podcast #podcaster #podcasttips #podcastproduction #podcasteditor #podcastlength #contentcreator #contentmarketing #tldl

What makes a bad podcast? We asked five experienced podcasters, producers and editors to find out.

In this episode of Too Long Didn't Listen, five podcast creators share the biggest podcast mistakes they see time and time again. Some believe poor audio quality is enough to lose listeners instantly. Others argue that a lack of planning, structure and clear purpose is what really makes a podcast fail.

Not everyone agrees, though. One guest argues there isn't really such a thing as a bad podcast if you've found your audience. Another believes every successful podcast starts with knowing exactly who it's for. Whether you're starting your first podcast or looking to improve an existing show, these podcasting tips will help you avoid the most common mistakes.

Chapters:

00:00 - Intro

00:37 - Candace Wilson (Founder of Your Podcast Producer Limited)

01:20 - Elsie Escobar (Community Manager at Captivate)

02:33 - Adrian Bradley (Freelance Podcast Producer & Consultant)

03:03 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices)

03:48 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)

04:29 - Outro

Guests:

Candace Wilson - Founder of Your Podcast Producer Limited: https://yourpodcastproducer.com/

Elsie Escobar - Community Manager at Captivate: https://www.linkedin.com/in/elsieescobar/

Adrian Bradley - Freelance Podcast Producer & Consultant: https://www.linkedin.com/in/adrian-bradley-5b8b1779/

Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices: https://4cvoices.com/

Kevyah Cardoso - Narrative Podcast Producer & Director at SomeSay: https://www.somesaymedia.com/

In This Episode:

What makes a bad podcast?

The biggest podcast mistakes to avoid

Why podcast audio quality matters

How planning and structure improve a podcast

Whether bad podcasts actually exist

How to grow a podcast by understanding your audience

About The Show:

Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.

Produced by Dubble Audio 👉 https://www.dubbleaudio.com/

Hosted by Josh Craggs.

Follow & Contact

Instagram: @dubbleaudio @toolongdidntlisten

LinkedIn: Dubble Audio

#podcasting #podcast #podcaster #podcasttips #podcastproduction #podcasteditor #contentcreator #contentmarketing #tldl

In this episode of Too Long Didn't Listen, five podcasters break down the ingredients they think matter most. Some argue it starts with knowing exactly who your audience is. Others think structure, personality and consistency are what keep listeners coming back.

One guest makes the case that the secret weapon behind great podcasts isn't the host or the sound design - it's the editor. Another believes the best shows find ways to surprise and delight their audience through innovative formats and storytelling. Across the board, though, there's one theme that keeps coming up: great podcasts know why they exist and who they're for.

Chapters:

00:00 - Intro

00:39 - Elsie Escobar (Community Manager at Captivate)

01:52 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices)

03:03 - Salman Ahad Khan (Executive Producer of More Muslim)

04:07 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)

05:07 - Abi McNeil (Podcast Producer)

06:00 - Outro

Guests:

Elsie Escobar - Community Manager at Captivate

Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices

Salman Ahad Khan - Executive Producer of More Muslim

Katie Stokes - Host of Floating Space & Freelance Audio Producer

Abi McNeil - Podcast Producer

In This Episode:

• Why audience matters more than downloads

• The importance of structure and consistency

• What makes listeners trust a host

• Why great editors are podcasting's secret weapon

• How to create a podcast with personality

• Ways to surprise and delight your audience

About The Show:

Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each.

Produced by Dubble Audio

Hosted by Josh Craggs.

Follow & Contact:

Instagram: @dubbleaudio @toolongdidntlisten

LinkedIn: Dubble Audio

In this episode of Too Long Didn't Listen, five podcasters explain why they'd still recommend starting a podcast in 2026.

One guest says podcasts are one of the best ways to build connection and community. Another argues most people should think a lot harder about format before hitting record. One says podcasting can become a content engine for your business. Another says don't even bother unless you've actually got the time for it. So yeah. A fairly balanced conversation.

Chapters:

00:00 - Intro

00:28 - Candace Wilson (Founder of Your Podcast Producer Limited)

01:16 - Chris Stone (Founder of Podcast Crew)

02:35 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)

03:34 - Dee Safieh (Writer & host of Switchblade Sisters Social Club)

04:23 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)

05:25 - Outro

Guests:

Candace Wilson - Founder of Your Podcast Producer Limited

Chris Stone - Founder of Podcast Crew

Kevyah Cardoso - Narrative Podcast Producer & Director at SomeSay

Dee Safieh - Writer & host of Switchblade Sisters Social Club

Katie Stokes - Host of Floating Space & Freelance Audio Producer

In This Episode:

• Is podcasting oversaturated?

• Why format matters before you hit record

• The reality of podcast growth and monetisation

• How podcasts can become a content engine

• Why you probably don't need video to start

• Why podcasting still feels accessible in 2026

About The Show:

Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each.

Produced by Dubble Audio

Hosted by Josh Craggs.

Follow & Contact:

Instagram: @dubbleaudio @toolongdidntlisten

LinkedIn: Dubble Audio

In episode one of Too Long Didn't Listen, we asked five podcasters to define podcasting in 60 seconds or less. The result is a mix of perspectives on storytelling, connection, creativity, video, audio and why podcasting feels different from every other medium online.

Some see podcasts as an evolving media that can live across audio, video and live experiences. Others focus on intimacy, passion and the power of telling stories through sound alone.

Chapters

00:00 - Intro

00:33 - Thuy Dong (Junior Producer at Dream Jobs of the Future)

01:33 - Dee Safieh (Writer & host of Switchblade Sisters Social Club)

02:36 - Adam Batty (Producer of MF DOOM: Long Island to Leeds)

03:41 - Kevyah Cardoso (Narrative podcast producer and Director at SomeSay)

04:48 - Em (Host of Verbal Diorama)

05:57 - Outro

Guests

• Thuy Dong - Junior Producer at Jimmy's Jobs of the Future
• Dee Safieh - Writer and host of Switchblade Sisters Social Club
• Adam Batty - Producer of MF DOOM: Long Island to Leeds
• Kevyah Cardoso - Narrative podcast producer and Director at SomeSay
• Em - Host of Verbal Diorama

In This Episode

• Whether video podcasts are still podcasts
• Why podcasting feels more personal than other media
• Why podcasting remains such an accessible medium
• The difference between content and storytelling
• Have Netflix changed the podcast definition?
• Why podcasting keeps evolving

Mentioned In This Episode

• Switchblade Sisters Social Club
• MF DOOM: Long Island to Leeds
• Vine: Six Seconds That Changed the World
• Verbal Diorama
• Buffy the Vampire Slayer

About The Show

Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each.

Produced by Dubble Audio

Hosted by Josh Craggs.

Follow & Contact

Instagram: https://www.instagram.com/tldlshow

YouTube: https://www.youtube.com/@TooLongDidntListenShow

If you enjoyed this episode (or found it useful) then consider sending it to a podcasting friend (as they’ll likely enjoy it more!).

Podcasting is either having an identity crisis or doing better than ever. Depends who you ask.

Too Long Didn’t Listen aims to cut through the noise.

Inspired by the host’s own experience of trying to develop his own podcasting skills and wading through more arguments on LinkedIn than useful resources - this series curates trusted industry voices and gets their takes on the questions of the moment. It’s a podcast about podcasts and the people who love and make them (meta, we know). Now, they are answering the questions the industry can’t agree on..

Series 1 guests include: Kevyah Cardoso, Chris Stone, Thuy Dong, Katie Stokes, Em McGowan, Adam Batty, Candace Wilson, Dee Safieh, Saskhia Menendez, Salman Ahad Khan, Adrian Bradley, Abi McNeil, Elsie Escobar, Sefa Nkyi

Start with Episode 1: What Is A Podcast?

If you're starting a podcast, growing one, or using podcasts as a marketing tool this is for you.

Topics include: podcast tips, podcast growth, podcast marketing, starting a podcast, video podcasting.

Follow Too Long Didn’t Listen for quick answers to the biggest questions in podcasting.

Produced by Dubble Audio

www.dubbleaudio.com